the rules (kinda)
brand
how blxxed looks and sounds. use this when making anything new, like a page, a thumbnail or a server banner.
the logo
the logo
the mark
say it
blox-d
not blix-ed
do
write it lowercase: blxxed
logo font
Generic, with the x's smaller and bouncing
do
use the avatar as the logo mark
don't
add symbols, stretch it or recolor it
colors
paper
#F5F2EB · the background, always
ink
#111111 · text and the big name
pen blue
#2646E0 · handwritten notes only
pencil
ink at 55% · roles, dates, small stuff
line
ink at 16% · dividers between rows
photo white
#FFFFFF · photo frames
type
Aa
Space Grotesk
everything: the name, text, lists, links. bold for the big name, regular and medium for the rest.
hi, i'm
Jenna Sue
notes only. short labels in pen blue, tilted a little. never for full sentences.
big name
Space Grotesk bold, 108px
notes
Jenna Sue, 64px and 40px
intro
Space Grotesk regular, 26px
lists
Space Grotesk medium, 21px
small
Space Grotesk regular, 15px
how it sounds
lowercase, short, like a text to a friend. a person, not a company.
sounds like
random kid online
sounds like
2023–24, lowkey forgot
not like
Innovative Founder Driving Results
the little things
photos go in white frames, tilted 1–4°
notes tilt 2–5°, never the same way twice in a row
thin lines between list items, no boxes or cards
links are just underlined words
one narrow column, lots of space